Ad Analysis

This ad is effective not only in its ability to visually traumatize its viewers, but also it the rhetorical situation it unconsciously creates.The imagery triumphs in its emotional appeal by targeting a little boy, an emblem of hope and innocence. We are both exposed to the reality of a mother’s abuse and the possibility of her child’s, as well. It leads us to wonder about the child’s fate and incorporates an element of shock as that fate is blatantly revealed to us in the form of a bruised eye. Irony is also used to captivate the ad’s audience. The phrase, “he has his mother’s eyes,” is literally interpreted as a boy who has genetically inherited his mother’s eyes. The connotation is positive. When we combine that loving comparison with a woman’s abuse message, the outcome transmits eerie black humor that begs undivided attention. 


link: https://naocrituss.files.wordpress.com/2014/06/ai-report-abuse1.jpg